FRANCISCO SÁNCHEZ
a creative leader …
… with more than 20 years of experience, who started in web development and motion design before diving into the deep end of advertising. he’s led creative for brands like ford, mcdonald’s, and walmart, bridging the gap between digital, social and traditional ads without breaking a sweat.
his work has picked up its fair share of hardware—cannes lions, clios, and d&ad included—but he’s more interested in building teams that actually enjoy working together. an early adopter of ai and a mentor at heart, he focuses on keeping the process smooth and the ideas fresh. he thrives on growing departments that stay curious and create work that actually sticks.
in his free time, he creates content for tiktok, talking about the art of video game development. he’s also a soundtrack composer, so he occasionally uploads tracks, tutorials, and video essays to youtube. every now and then, you can find him streaming on twitch to stay in touch with his friends.
and yeah, the lack of capital letters is intentional.
skills:
creative direction. art direction. copywriting. branding. video production. digital production. social creative. strategy. video editing. motion graphics and animation. audio design. music production and composition. web & apps development. generative ai. team leadership. project management.
team coacing and mentorship.
AI-powered, not AI-sourced.
Some of my work
Melting florida
the Cleo Institute
Undercovernames
The Cleo Institute
WALMART
YOUR BODY WANTS FRESH
lincoln
The power of sanctuary
Baptist Health
Same-day Care
ADIÓS CLICHéS.
Hola
México.
Hola mexico Film Festival.
ford f-150
greatness
Women’s world cup:
don’t ask for permission
verizon turbo soundtrack
Ford Explorer
Pre-collision Elevator
HOMELESS ISN’T VOICELESS
I also wrote a movie
and here’s the trailer (in spanish)
awards
Cannes Lions: 5 Shortlists (Ugh! I know…)
Clio: 1 Silver, 1 Bronze
WAVE: 3 Gold, 3 Silver, 1 shortlist
New York Festival: 2 Shortlists
FIAP: 1Gold, 3 bronze, 1 silver, 4 finalists
Sol: 1 bronze, 1 silver, 1 finalist
USH: 2nd best idea of the year, 1 best of show
Caribe: 1 Gold, 4 Silver, 2 Bronze
ADC: 1 Bronze, 1 merit, 2 shortlists
El Ojo de Iberoamérica: 1 gold, 1 silver, 1 bronze
LIA: 1 shortlist
Adstar: 1 bronze, 2 crystal, 10 finalists
The One Show: 4 shortlists
ADDY: 4 Best of Show, 10 Gold, 2 Silver
W3 awards: 1 gold, 1 silver
The Mashies: 1 Finalist
Billboard: 1 Best of Digital/Social, 1 best of Innovative use of music.