FRANCISCO SÁNCHEZ

a creative leader …

… with more than 20 years of experience, who started in web development and motion design before diving into the deep end of advertising. he’s led creative for brands like ford, mcdonald’s, and walmart, bridging the gap between digital, social and traditional ads without breaking a sweat.

his work has picked up its fair share of hardware—cannes lions, clios, and d&ad included—but he’s more interested in building teams that actually enjoy working together. an early adopter of ai and a mentor at heart, he focuses on keeping the process smooth and the ideas fresh. he thrives on growing departments that stay curious and create work that actually sticks.

in his free time, he creates content for tiktok, talking about the art of video game development. he’s also a soundtrack composer, so he occasionally uploads tracks, tutorials, and video essays to youtube. every now and then, you can find him streaming on twitch to stay in touch with his friends.

and yeah, the lack of capital letters is intentional.

skills:

creative direction. art direction. copywriting. branding. video production. digital production. social creative. strategy. video editing. motion graphics and animation. audio design. music production and composition. web & apps development. generative ai. team leadership. project management.
team coacing and mentorship.

AI-powered, not AI-sourced.

Some of my work

Melting florida

the Cleo Institute

Undercovernames

The Cleo Institute

WALMART
YOUR BODY WANTS FRESH

lincoln

The power of sanctuary

Baptist Health

Same-day Care

ADIÓS CLICHéS.
Hola
México.

Hola mexico Film Festival.

ford f-150

greatness

Women’s world cup:
don’t ask for permission

verizon turbo soundtrack

Ford Explorer

Pre-collision Elevator

HOMELESS  ISN’T  VOICELESS

I also wrote a movie

and here’s the trailer (in spanish)

awards

Cannes Lions: 5 Shortlists (Ugh! I know…)

Clio: 1 Silver, 1 Bronze

WAVE: 3 Gold, 3 Silver, 1 shortlist

New York Festival: 2 Shortlists

FIAP: 1Gold, 3 bronze, 1 silver, 4 finalists

Sol: 1 bronze, 1 silver, 1 finalist

USH: 2nd best idea of the year, 1 best of show

Caribe: 1 Gold, 4 Silver, 2 Bronze

ADC: 1 Bronze, 1 merit, 2 shortlists

El Ojo de Iberoamérica: 1 gold, 1 silver, 1 bronze

LIA: 1 shortlist

Adstar: 1 bronze, 2 crystal, 10 finalists

The One Show: 4 shortlists

ADDY: 4 Best of Show, 10 Gold, 2 Silver

W3 awards: 1 gold, 1 silver

The Mashies: 1 Finalist

Billboard: 1 Best of Digital/Social, 1 best of Innovative use of music.

Contact me